How to check pages for HTTP status codes in Site Explorer. Take a head term like “ ecommerce ” and enter it in Keywords Explorer. Noindex. Reasons to Choose Ahrefs. Why did my Ahrefs Rank drop if I haven’t lost any links? My website is gaining organic keywords, but losing search traffic. 2. How to upload a disavowed links file in Ahrefs Site Explorer. The Domain Rating (DR) indicates a site’s backlink profile strength, whereas the Domain Authority (DA) indicates which site would rank higher in search engine results pages (SERPs). This metric was developed by Ahrefs. The backlink referring page metric shows the number of unique pages that are linking to a website, which is a key factor in determining its authority and credibility. DR or Domain Rating is one of the popular SEO metrics across several platforms and not just Ahrefs. Ahrefs Alerts is a powerful feature that allows you to set up notifications for changes in your UR or that of your. Choose the “Phrase match” keyword ideas report. Use the referring domains and pages graphs in Ahrefs’ Site Explorer to quickly identify spikes in your backlink profile. Overall, when it comes to index size, features, and price, Ahrefs is the best value. One term you may. 1. The domain authority checker checks the overall backlink profile of your website and displays the strength on the scale of one to a hundred. e. Domain Authority Vs Domain Rating: The Main Differences. 2. Enter your domain in cell A1 of the sheet labelled “Settings,” then paste the referring pages (from the Lost Backlinks report) into column A in the sheet labelled “Redirects. A crawler is an internet program designed to browse the internet systematically. Use Google Trends to find “out of the box” keyword ideas. So both are types of search engine. Average session duration / time on page. UR stands for URL Rating. To check your organic traffic in Site Explorer, you can: Plug in your domain and scroll down to the Overview 2. Domain Traffic. 1. Pages per session. One term you may have come across before is domain rating, and if you use analytics tools, you may even know what your score is. They define your niche and help you identify your competitors. When it comes to ranking in Google, there are plenty of factors at play. DR is a measure of the quantity and quality of the backlinks going to. You can use the Ahrefs platform (or Semify’s white label dashboard!) to determine the Domain Rating of any site and take a closer look at the backlinks being considered. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. It evaluates how likely your website is to rank in the Search Engine Results Pages (SERPs). It is a reliable indicator out of 100 that estimates the ability of the website to rank in. It is also important to acknowledge many different contexts when evaluating DA. If the redirect is removed and the original page is restored, the original page has to build brand-new. The dashboard shows a screenshot of your website, gives you an Ahrefs rank with a chart for the past 30 days, and shows your domain ranking, URL rating, number of backlinks, referring domains, number of organic keywords by country, and the tracked keywords with your ranking. So, you know that you can trust Ahrefs to deliver the goods! About UbersuggestAhrefs presents the results as ‘Domain rating’, while SEMrush presents them as ‘Authority score ‘. It runs on a scale from zero to a hundred. To help you determine a site’s domain authority, Ahrefs shows you each site’s Domain Rating (DR). The reason is simple: this metric is used to determine the “quality” of a website, and in many cases to qualify link opportunities as good or not that good. I have seen sites with extremely high Ahrefs metrics getting slapped down by Google for PBN usage. 0. Google says that they do not use domain authority as a ranking factor while most of the SEO experts believe that there is a correlation between the domain authority and better rankings. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. Ahrefs currently does not offer a free trial. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Further investigate any with the label “Link lost : (”. Robots. Ahrefs offers the best set of tools for SEO analysis and backlinks. To predict this, DA factors in the total number of links to your website, AKA your backlink profile. Domain Rating was developed by Ahrefs. Domain Rating (DR) plays a crucial role in this journey. 3. The difference (delta) between the number of referring domains on the start date and the end date of the data range. The URL Rating can be tested on both homepage and individual pages of a given site; simply put, it’s a page-level metric. A keyword ranking is a website’s organic ranking position in the search results for a particular keyword. However, they aren’t the only metrics you should be analyzing. Ahrefs measures DR based on a website’s link profile. Domain Rating is a website metric which was developed by Ahrefs. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. Before you panic, know that this isn’t always a problem because of how Google handles duplicate content. Domain rating is a proprietary Ahrefs’ metric that shows the score of a domain. The results can be downloaded as a CSV, and are also available on the dashboard. SEMrush is a popular tool among many SEO professionals and it also provides data about the domain authority of a website. Ahrefs has their own website authority metrics to find out a domain’s SEO strength. 1. ”. Similarly, DA and DR both are units defined by Moz and ahrefs. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. 3. It runs on a scale from zero to a hundred. The report gives you an estimate of the total number of people that visit your site or that of your competitor. Here’s a quick tutorial on how to check referring domains with Ahrefs. Domain Rating (DR) looks at the quantity and quality of external backlinks to a website. However, a bad bot may also attempt to steal data or scrape content from your site. However, they are separate companies with. They both are essential scores to analyze a website’s SEO. Backlinks or inbound. txt file is to create the file itself. Domain Rating, DR, is one of the terms you will see readily used. Website health. Should this mode be applied to results from and all of the subdomains of like will be provided. See moreWhat is Domain Rating (DR)? Find out what Ahrefs Domain Rating (DR) is and how it is calculated. It provides this information on a scale that ranges from 1 to 100. Majestic, SEMrush, and Ahrefs have their own versions of DA called Flow Metrics (TrustFlow/Citation Flow), Authority Score, and Domain Rating (DR) respectively. Ahrefs Domain Rating According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. Ahrefs Site Audit tool offers a comprehensive technical auditing solution, bundled in with features for competitor analysis, keyword research, backlink monitoring, and more. Still, it’s not the. They then “select what [they] think is the ‘best’ URL to represent the cluster in search results” and “consolidate properties of the URLs in the. Hit “Compare”. Table of contents. Google Search Operators: The Complete List (44 Advanced Operators) Google advanced search operators are special commands and characters that filter search results. Domain Rating (DR) is a metric developed by SEO software suite, Ahrefs, that reveals the strength of a website’s backlink profile (in both quality and size). Moz isn’t the only software with their hat in the Domain Authority ring. Ahrefs DR score can range from 0-100. 5 first page rankings per post (21 total), versus a client 8 months in with nearly 1. DR is a domain-level metric, and UR is a page-level metric. Luckily, there are similar metrics around, one of which is Ahrefs URL Rating (UR). Domain Rating is a metric tool developed by Ahrefs to gauge your website’s backlink profile. You can see above that there’s a client 15 months in with only 0. “Link popularity” (Domain Rating) is also a useful metric by which to estimate a website’s ability to get search traffic from Google. Finding prospects. April 8, 2020 9 min read. It is a numerical score ranging from 0 to 100, with higher scores indicating stronger and more authoritative websites. Ahrefs Rank is the list of all the websites on the web ordered by the size and quality of their backlink profile (basically, by their Domain Rating). Enough interest to make it profitable. 3. It was developed by Ahrefs, a popular SEO tool provider, and was first. However, these links may have some negative signals attached to them. g. But there’s more to it. Moz uses different factors to calculate this score based on a sample of links to a website or page. SEO Glossary / Domain Rating (DR) What is Domain Rating (DR)? Domain Rating (DR) is a proprietary SEO metric by Ahrefs. Domain Rating Data source: Site Explorer. All Collections Site Explorer. That means there’s no longer any way to see how much “authority” a web page has in Google’s eyes. Find topics with search traffic potential. Refer to Principles of Domain Rating calculation for more information about Domain Rating. By understanding and. These two measurements are typically used to help identify the right websites to target for your link-building outreach efforts. After all, none of these metrics would exist without it. We also decided to take a look at the average Domain Rating, the number of dofollow referring domains, and monthly search traffic for each. It would be: PageRank for a page = (0. The scoring includes all links leading to a given. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Yes, there is variance in the data. They’re made up of organic and paid search results. Domain Rating (DR) The Domain Rating, or DR, is one of the most popular metrics not just for Ahrefs, but for the SEO industry as a whole. A lower AR indicates a stronger backlink profile. One of them is the average DA in your industry or the DA of pages ranking for one specific term. It runs on a scale from zero to a hundred. Give a Try to Ahrefs Now. Hire industry experts to answer. Good URL slugs are usually in an easy-to-read format which helps the readers and search engines better understand the content on the page. The reason is simple: this metric is used to determine the “quality” of a website, and in many cases to qualify link opportunities as good or not that good. Should this mode be applied to results from and all of the subdomains of like will be provided. 15/number of pages on the internet) + 0. It should be named “robots. To find a good niche, you first have to know what you’re looking for. Open up Ahrehs' Site Explorer and enter your domain in the search box. The Domain Rating is a metric created by Ahrefs that measures a website’s backlink profile. Let’s start with the absolute basics and answer a simple question: how many. Nobody knows how long a 302 redirect has to exist before Google starts treating it as a 301 redirect. However, the patent relates mostly to the position of a link on a given page. It helps to show the strength of your website’s backlink profile. The example below shows the #1 and #2 organic search results for “best vets Dallas. URL Rating runs on a scale from 0-100 and takes into account both the quantity and quality of backlinks to a web page. In all cases, a. 4. Source: Ahrefs. Organic search refers to the non-paid search results from a search engine. Link quantity and quality correlate with higher rankings for all URLs on a domain in search engines. To calculate DR, Ahrefs considers the number of unique domains that link to a website, the quality and authority of those domains, and the number of links pointing to the website. Domain Rating (DR) is a handy ranking metric from Ahrefs. Domain Rating. It uses a variety of SEO factors like inbound and outbound links, link quality, and the age of your domain to determine your predictive rankings. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. It calculates the rating by considering various factors, such as backlinks. Ahrefs Domain Rank is a metric developed by Ahrefs, a leading SEO tool, to measure the authority and strength of a website's backlink profile. You can then use the Middleman Method to direct some of that ‘authority’ to the pages that you want to rank. Go to Traffic share by domains. Domain Rating (DR) for ahrefs. e. It is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. Ahrefs calculates the DR score by analyzing a website's backlink profile, which includes factors such as the number and quality of referring links and the strength and relevance of those backlinks. In case you didn’t pick it up yet, this is my favorite way of picking up expired domains. Sometimes also referred to as SERP visibility, it’s the SEO version of one of. You can get up to 100,000 rows of backlinks per report from each website, and you can update 20,000 SERPs per month. , Domain Rating). Click the Content Gap report. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. It’s rather similar to the one in SEMrush, where you type in up to five sites (your website and the competition) to compare them side-by-side. domain. The company offers a website authority checker, where you can examine a similar metric to the “DA” from Moz. After that, click on the three dots at the top right corner of your browser. Within the definitions lies the answer. Domain Rating (DR) is a metric developed by Ahrefs, while Domain Authority is a metric from MozBar. Check your organic traffic in Ahrefs’ Site Explorer. In this guide, we’ll cover: Types of organic search results. After using Ahrefs for 3 years, I can't imagine my work life without it. What is Ahrefs DR? Domain Rating or DR is one of the most important metrics in the Ahrefs system. What is Ahrefs Domain Rating? Ahrefs Domain Rating (DR) is a metric developed by Ahrefs, a leading SEO tool, to measure the authority and strength of a website's backlink profile. Domain rating is an Ahrefs metric that calculates the strength of a website's backlink profile on a scale of 0-100. In the complex and competitive world of search engine optimization (), understanding the metrics that influence search engine rankings is crucial for businesses and SEO professionals alike. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. Ahrefs came out with domain rating. It is used to obtain the strength of a website’s backlink profile based on a logarithmic scale ranging from 0 to 100. Scores above 60 rate the Domain Authority as excellent. Search visibility measures how visible your brand is in the market. SEO Glossary / Domain Rating (DR) What is Domain Rating (DR)? Domain Rating (DR) is a proprietary SEO metric by Ahrefs. On the other hand, if you come across a volatile SERP, that means that Google hasn’t found 10 results that they like yet. The process is designed to provide a comprehensive and accurate assessment of a website’s backlink authority, which is crucial in determining its DR. For example, if your main site sits on domain. Go to the Matching terms report and filter for a minimum volume of 10. But that's not all. SEO Score Checker Tools Ahrefs Site. For optimal results, focus. Ahrefs is a user-friendly, powerful solution for marketing professionals of all levels of experience. DR ranges from 0 to 100, with higher numbers indicating a stronger. DR –Domain Rating is how strong Ahrefs thinks your entire website’s backlink profile is compared to other sites in its database. You can then use the Middleman Method to direct some of that ‘authority’ to the pages that you want to rank. 1. What is Ahrefs Domain Rating? Ahrefs Domain Rating (DR) is a metric developed by Ahrefs, a leading SEO tool, to measure the authority and strength of a website's backlink. Domain Authority. Both internal and external backlinks links are taken into account when calculating URL Rating. Go to Site Explorer > Overview > General > and tick the Organic traffic value box: If you have Weekly or Monthly selected in this graph's frequency, you need to click Avg. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. SEMrush is a popular tool among many SEO professionals and it also provides data about the domain authority of a website. com. The higher the number the better. DR scores range from one to 100. linked_domains: Contains the domains that the target links to. You can search 1000 batches of keywords per day. In simple terms, a 301 redirect tells the browser: “This page has moved permanently. See how your backlink profile compares to the competition. e. Boosting your website's ranking means more traffic, leads, and business growth—now that's a win-win! With an arsenal of killer tools, Ahrefs has got you covered. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. UR is a page-level metric, whereas DR is a domain-level metric. Link exchange. If Google sees what it believes to be paid links to your site, one of two things will happen: Google will discount the links – They won’t help or hinder your search engine rankings. . Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Once you’ve established there’s been a Google update, you’ll need to check its date against your total organic traffic to see if there’s been a drop at the same time. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. It can be seen in almost all tools and reports within the platform - and if handled correctly, it can be very useful in evaluating current and planning future SEO activities. Which means you have a chance of cracking the top 10. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. Why organic search is important. When considering your Domain Authority, Moz also looks at the authority of the linking domains. While Domain Authority (DA) was coined by Moz, Domain Rating (DR) was developed by Ahrefs. Domain Authority is a Moz metric that predicts a website’s performance on search engines. See the strength of your website’s backlink profile on a scale from 0 to 100. The more and higher-quality. Both of these developers or providers are well-known SEO tools. Right now, Ahrefs Rank #1 belongs to the website with the strongest. Get more out of this post with our free keyword strategy template. Standard at $199 a month – brilliant for medium businesses. For instance, if Site A (an external website) has one or two backlinks pointing to Site B (your site), then Site A is considered a referring domain of your site. Make an account on Ahrefs and log in. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. Most Ahrefs users know the importance of Domain Rating (DR) in Ahrefs. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. 85 (a portion of the PageRank of each linking page split across its outbound links) It’s still complicated, so let’s see if I can explain it with some visuals. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. External websites that direct users to your site are known as referring domains and are sometimes known as “linking domains. What do the modes for analysis *. The links are from a lot of major sites, and they look great. We need some sense of a benchmark so we can try to compare one thing to another, but at the end of the day none of these metrics mean a thing. The jargon around links doesn’t stop there, unfortunately. 4 million pages get organic traffic, which is less than 4% of our sample. Each result in the response costs 0. Still, for Digital Ocean, it took them one year to grow from an 87 to an 89. For example, if a site has 10 external backlinks and ranks in position 10 for relevant keywords, it will have an Ahrefs Domain Rating of 50. It’s good to know what Domain Rating means and how it is calculated. – Domain Rating (DR) gives you an idea of the strength of a site’s backlink profile, while Domain Authority (DA) gives you an idea of which site will rank higher on SERPs. How to check . 3. But you don’t have to worry about the details starting out. Go to your Dashboard. A high Domain Rating score means that your web page has a solid backlink framework, while a low one translates to a poor profile of inbound links. The majority of these domains had similar scores in all three tools. Buat Konten Berkualitas. What Is Domain Rating. UR is somehow similar to Google’s PageRank. Moz came out with domain authority (DA), page authority (PA) and MozRank. After you have chosen a competitor, go to the “Site Explorer” section, and enter the URL. In essence, Domain Rating is a proprietary ranking factor that was developed by Ahrefs to gauge the depth of your web page’s backlink profile, based on an index of 1 to 100. You can use it not only for keyword monitoring but also for your entire SEO strategy. They do this by making your searches more precise and focused. Let’s get a bit deeper into that. In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. e. Then, as you get more established and build up your domain rating, your site has a better chance of ranking with those more challenging keywords. So, you know that you can trust Ahrefs to deliver the goods! About UbersuggestAhrefs presents the results as ‘Domain rating’, while SEMrush presents them as ‘Authority score ‘. 2. Enter your seed keywords. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. You’ll be automatically redirected to the Overview 2. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR);Although you can use Ahrefs for all kinds of SEO purposes, it’s probably best known for being a backlink checker and research, tool. Berikut ini adalah beberapa cara untuk meningkatkan rating domain website Anda: 1. To check your SEO score you need to enter the domain name or URL into the given field of an SEO checker and click “Check SEO Score”. It runs on a scale from zero to a hundred. This metric is designed to show the strength of a website’s total backlink profile. Backlink anchor text — Analyze anchor texts to see. Domain Rating is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile (in terms of its size and quality). Ahrefs Website “Authority” Checker. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. How to find the backlinks identified by Ahrefs on the target page. All you need to do is enter a domain on the tool. This is the new location and we don’t intend on moving it back. Pay attention that Ahrefs Rank can be very. DR is sometimes referred to as “Website Authority Score. Crawlers are most commonly used as a means for search. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. That value depends on several factors such as the topical relevance and authority of the linking page, the authority of the site that the linking page is on, and more. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. It uses Ahrefs’ Domain Rating algorithm to calculate how many backlinks you have and then compares those numbers with other domains in your niche to determine their relative strengths. Domain authority is the score Moz uses to track how your website’s total domain performs when it comes to SEO and organic traffic, whereas domain rating is the scoring system developed by Ahrefs. There are two main tactics to find good landing page keywords: a. Tips Meningkatkan Domain Rating. So if you put a website into Ahrefs’ Site Explorer and check its UR, the number you get will be for the homepage alone. Ahrefs also displays icons for the Google SERP features available on each individual SERP, like what type of featured snippets there are on-page. Right now, Ahrefs Rank #1 belongs to the website with the strongest. Get a high-level overview of the SERP. metricsWith a simple search, we get more than 5,000 pages that mention Hunter. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. Like any attempt to manipulate Google’s search results, link spam violates Google’s policies and can result in a penalty. It makes sense to buy Ahrefs if you need an all-in-one platform. After using Ahrefs for 3 years, I can't imagine my work life without it. Like “keyword difficulty,” “domain authority” and “page authority”—you may also see them called domain rating and URL rating depending on the product you use—are not Google-sanctioned terms. Generally speaking, each domain splits its rating equally amongst the domains it links to. *Regardless of how “good” a niche is, you can make almost anything work if you have enough passion and interest in it. Ahrefs Tops in Keyword Research. The first step in creating a robots. Which means you have a chance of cracking the top 10. You can see at a glance that it got tons of links over the years. It is calculated by taking a trimmed mean of the number of linking domains to the current top 10 ranking pages and then. This is more than one of the top-20 most visible domains, collinsdictionary. DR (Ahrefs Domain Rating) – This score is out of 100 and highlights the strength of the backlink profile of that site. The domain rating (DR) metric will be used to determine the AR. Which shouldn’t come as a surprise, because Ahrefs’ Domain Rating metric (shows the strength of a website’s backlink profile) correlates well with Google rankings. But what exactly is it? Domain Rating is a metric developed by Ahrefs, a popular SEO tool, that measures the strength of a website’s. Ahrefs Site Explorer is the primary tool you need to track and monitor URL Rating (UR) in Ahrefs. DR is sometimes referred to as “Website Authority Score. Use internal linking to improve the ‘authority’ of important pages. Spy on your competitor’s organic traffic and rankings. Go to the Matching terms report and filter for a minimum volume of 10. In A Nutshell. ”. Meta viewport. Because of. The example below shows the #1 and #2 organic search results for “best vets Dallas. 2. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. For example, they may be searching for something on YouTube, chance upon your video, and watch it: They now know you exist. In essence, Domain Rating is a proprietary ranking factor that was developed by Ahrefs to gauge the depth of your web page’s backlink profile, based on an index of 1 to 100. KPIs are industry statistics you can use to measure performance over time and give insights as to how effective your SEO campaign is. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly. For example, the site: operator restricts results to those from a particular site: How to see a site's backlinks history beyond the predefined 60 days. Ahrefs offers four different pricing tiers: Lite at $99 a month – ideal for small businesses and freelancers. Search Engine Results Pages Explained. Unlike Moz, Ahrefs does not provide any api to use their metrics means not anyone can use their SEO metrics. Ahrefs Mean Adjuster; Ahrefs Max Adjuster; Ahrefs uses a combination of Google Keyword Planner data and click-stream data to create a model that estimates traffic going to a page on a website. 1. But what exactly is it? Domain Rating is a metric developed by Ahrefs, a popular SEO tool, that measures the strength of a website’s backlink. Both SEO and PPC are ways to market your business in search engines. If you’re a seasoned guest blogger then set the “Domain Rating” from 50 to 70. We use it for everything SEO-related. Consider for example I ell you to measure the length of your room. 2. In other words, it looks at all the domains that point back to your website and analyses them in terms of quality and quantity, with the former making a much bigger impact on your score than the former. As a result, they would get a lift and outrun you. 63% of Google searchers click on results from the second page. 1. The Ahrefs tool has determined the keyword difficulty of the keyword “dyson airwrap warranty” to be one. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. Ahrefs developed its own metric called. Enter your domain in the Competitors section. The CEO was also involved with some scandals, which led to even more links. 1% of our sample. en/about-us (when you analyze the entire domain, Ahrefs will show you the UR for the home page). As Bill Slawski states, the idea behind Google’s “reasonable surfer” model is to rank web pages “based upon a probability that a person following links at random on the web might end up upon a particular page. Ahrefs has an Ahrefs Rank and Domain Rating. How Does Moz Calculate Domain Authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. com. 2.